Sunday

Hecho in El Lay - Los Angeles magazine

Hecho in El Lay

Mixing West Coast hip-hop with Mexican brass band sounds, the duo Akwid raps for a changing city
By Josh Kun

Los Angeles magazine, September 2010
When Sergio and Francisco Gómez were teenagers in South Los Angeles in the early 1990s, they lived across the street from a drug house. Watching the dealers from the windows of the small apartment they shared with their factory worker mother, they received a firsthand lesson in the finer points of the rock cocaine trade. But the drugs never interested the two brothers, who came to L.A. from Michoacán, Mexico, as young kids in the late ’70s. They were more drawn to the music booming from the car that seemed permanently parked in front of the house.

“They would bump hip-hop all night long,” says Francisco. “They always had their windows rolled down so the whole block could hear it. That’s when we first heard rappers like Toddy Tee and King Tee. It became the model of how music should be for us. We wanted to sound like those guys.”



Read The Story: Columns - Hecho in El Lay - Los Angeles magazine


Las Casas Realty Executive Offices

5713 York Blvd Los Angeles, CA 90042
(323) 254-2206

Pricing: Finding the Magic Number: Sales & Marketing: REALTOR Magazine

Finding the Magic Number

Pricing strategies can help you market your listings and generate offers that turn into closed deals.
By Katherine Tarbox | January 2011 (via Realtor.org)

"Once you get a real estate license, you can start telling consumers what their homes are worth," says Melanie McLane, ABR, CRB, owner of the Melanie Group in Jersey Shore, Pa. She’s a certified appraiser with more than 30 years’ experience in real estate. "But I find many people aren’t prepared or haven’t done their homework to know what the market will support before giving price estimates."

And just doing your homework isn’t the end of setting a price; it’s also important to have a pricing strategy that works for your market and your clients. Here are four techniques:

Read the article: Pricing: Finding the Magic Number: Sales & Marketing: REALTOR Magazine

Saturday

Beautiful home with lots of character on a quiet tree-lined street.

Listing #22147133
$699,000 (LP)

Price/SqFt: 338.66

1062 Del Rey Ave, Pasadena, CA 91107 Active
Beds: 3*Baths: 2 (2 0 0 0) (FTHQ) Sq Ft: 2064 Lot Sz: 7050sqft*
Area: 646Yr: 1939*




Beautiful home with lots of character on a quiet tree-lined street. Well established family neighborhood, walking distance to Victory Park for picnics, sports and the weekly Farmer's Market; Eaton Canyon trails and waterfall; and Rose Parade and Float viewing! This graceful home has been wonderfully maintained and tastefully updated - original hardwood floors, vintage fireplace, crown molding, and charming windows are just some of the features. Great home for entertaining with an open floorplan that leads to a wonderful backyard with beautiful mountain views. The backyard has a large grassy area that children will love and a perfect patio for tables and chairs. The yard boasts fruit trees including plum, fig, lemon, peach and more! Move in ready

Listed by:Redfin Corp

Listing Detail #22147133 - Residential

Wednesday

NewBeginnings Las Casas Realty, Inc.

Veteran Latino Real Estate Broker Celebrates 32 years of business in Los Angeles

For Immediate Release
Contact: Trish Bautista
818-859-7800




“Lead by Example”

(Highland Park, CA)-- That’s been the motto at Las Casas Realty Inc. for over three decades. The highland Park-based, Latino-owned real estate brokerage, which celebrates 32 years of real estate service this October 2010, prides itself on connecting buyer with seller and contributing to creating roots throughout Los Angeles.

A native of Ecuador, and married with a family of three, broker/owner of Las Casas Realty, George Izquierdo’s vision has never wavered. He envisioned not only the need of the Hispanic community to invest in LA real estate but also recognized their ability and willingness to be homeowners.

As a result of Izquierdo’s vision and detemination, today Las Casas Realty is thriving and bursting with success and opportunity. George Izquierdo continues to serve but in ways others only now are dreaming of. Las Casas Realty is a buying and selling agency, and one of the few in North East Los Angeles with a long standing relationship with the government-sponsored enterprise, Fannie Mae. The agents at Las Casas Realty, who offer a combined 100+ years of experience are adept at handling short sales as well as with REO management and recruiting.  

Izquierdo offers entry-level, mid-level, and professional employment opportunities to hundreds of Latinos in greater Los Angeles, serving as mentor and leader. “After all, to be first, we must first be servant,” he says.

Today, success is new and vibrant at Las Casas Realty. And what hasn’t changed is Izquierdo’s vision and philosophy: Action springs from thought and from readiness for responsibility. Izquierdo has done well by doing good. For what lies behind Izquierdo and what lies before Las Casas Realty are tiny matters-- compared to what lies within. Izquierdo and Las Casas Realty is not just another Chicken Soup success story. It’s a realization about Los Angeles, and America, and Latino America. 



Las Casas Realty, Inc. is located at 5713 York Blvd. Los Angeles, CA 90042. Visit lascasasrealty.com for more information. For Press Information About George Izquierdo and Las Casas Realty, Inc., contact Trish Bautista at PR SMart 4100 w. Magnolia Blvd. #D Burbank, CA 91505 (818)859-7800 trish@getprsmart.com
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